Saturday, May 4, 2013

Western Digital Philippines outs WD Blue and WD Black: world's first 5mm 2.5-inch hard drive

Portable. Thinnest. These terms are what every tech firm or manufacturer want on their every products, from cellphones to laptops. Of course, who wouldn't want something that fits in your pockets or bag without having to experience inconvenience and hassle. On a manufacturer's view, creating the thinnest, most portable yet powerful products would be the ultimate goal.


And hard drives come to play too. Laptops, especially ultrabooks, needs small and thin components to fit on their slim casings. That's what Western Digital did with their latest hard drives and solid state hybrid drives (SSHD): the ultra slim 2.5" 5mm WD Blue and WD Black SSHD. Here's the press release:


WD® Shipping World's First 5 mm 2.5-inch Hard Drive 
First in a Family of High-performance and Slim Drives for Ultra-portable Devices Feature Innovative Mechanical Designs and Solid State Hybrid Drive Technology
MANILA, Philippines – May 2, 2013 – WD®, a Western Digital (NASDAQ: WDC) company and world leader in storage and connected-life products, today announced it is shipping the world’s first ultra-slim 2.5-inch, 5 mm hard drives and solid state hybrid drives (SSHD) , which are designed for integration into the slimmest devices and space-constrained computing environments. With 500 GB of storage capacity and models with high performance-enabling solid state hybrid drive technology, this slim product line helps to address the tradeoffs system designers often make between capacity, physical size and performance.

     “With the launch of our new WD Blue™ 5 mm ultra slim hard drives and our WD Black™ SSHD products, currently shipping to OEMs, WD is delivering to our customers a variety of solutions that maximize storage capacity and volumetric efficiency, as well as performance and system responsiveness, for consumers,” said Matt Rutledge, vice president of WD’s client computing business unit. “Our engineering team took a clean-sheet approach with 5 mm to deliver an ultra-thin hard drive that enables a world of possibilities and applications for mobile computing and beyond.”

     WD designed the new WD Blue and WD Black 5 mm drives to enable new levels of device portability. The new drives are aimed to increase internal storage capacity while enabling it to fit into smaller device slots. In addition, the slimmer and more portable the device, the more vulnerable the hard drive is to user-induced stress. To battle this, WD has designed key enablers to the 5 mm form factor:
·  Ultra-slim Form Factor – 5 mm height with compact connector offers system designers a greater degree of chassis design freedom. This ultra-slim form factor reduces weight by up to 36 percent compared with a standard 9.5 mm drive.
·  Best-in-class Acoustics and Shock – WD’s best-in-class acoustics use technologies that reduce noise when the drive is active or idle. The WD Blue and WD Black 5 mm drives deliver unprecedented operation and non-operation shock specifications with 400 G and 1000G, respectively. 
·  Edge Card Technology – WD designed the connector and board utilizing cell phone miniaturization technology to maximize the mechanical sway space in the hard drive and ensure shock performance.
·  Edge Card Connector – WD Blue 5 mm hard drives also feature the first application of a new small form factor SFF-8784 edge connector. This new connector receives power from and interfaces with the host I/O bus via the SATA interface connector SFF-8784.
·  StableTrac™ – The motor shaft is secured at both ends to reduce system-induced vibration and stabilize platters for accurate tracking during read and write operations which enables consistently higher performance.
·  Dual Stage Actuator – Leading-edge enterprise dual stage actuators provide two actuators that improve positional accuracy over the data track(s). The primary actuator provides coarse displacement using conventional electromagnetic actuator principles. The secondary actuator uses piezoelectric motion to fine tune the head positioning to a higher degree of accuracy.
 
Price and Availability
Shipping today to select industrial distributors and OEM customers in 500 GB capacities, WD Blue 2.5-inch 5 mm hard drives, (model: WD5000MPCK) has a Manufacturer’s Suggested Retail Price (MSRP) of PHP 3,995. WD Blue 2.5-inch 5 mm hard drives are covered by a two-year limited warranty. WD Black SSHD versions are currently shipping to OEM’s and integrators with both WD proprietary hybrid technology and industry standard SATA I/O technology. More information on WD Blue 2.5-inch 5 mm hard drives may be found on the company's website at http://www.wd.com/en/products/products.aspx?id=800#tab11.
About WD
               WD, a Western Digital company is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD’s leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company’s website at 
www.wdc.com.

            Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website (
www.westerndigital.com) to access a variety of financial and investor information.